The Referable Advisor

by Jerry Murphey

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01/17/2019

Who is this story about?

You may think people know your service is about them when you say “what we do is...” But if you want to ensure you are inviting people into a story, shift the pronoun from “we” and “our”, to “you” and “your”.  

People don’t want to hear a story about what you do until the story includes what they want.

Jan 17, 2019 10:07:35 PM
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