The Referable Advisor

by Jerry Murphey

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01/26/2019

Sharing

A product or services that solves a problem Is worth sharing. Begin by stating what the client wants and the problem that is in the way. These are the first two steps in crafting a marketing message that’s easy for your clients to share.

Jan 26, 2019 11:56:30 PM
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Return On Story (ROS) Most businesspeople know how compelling a well constructed story can be. How it can change our attitudes, beliefs and behaviors. But how many know how a good story-based marketing message can increase brand value and lower marketing costs? Think of it as Return On Story (ROS). The results are dramatic...
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